Actian Corporation & Influential Software to Deliver Supercharged BI Solution to Publishing Industry

Cost-effective analytic database to give publishers a helping hand in tackling digital revolution

London, UK, 16th October 2012 Influential Software, has signed a reseller agreement that will see the independent software consultancy offer Actian Vectorwise, the record-breaking analytic database as a key part of the services it provides to some of the UK’s biggest publishers. Under the agreement, Influential Software will build the turbo charged data management software into the business intelligence and big data projects it delivers to the publishing community, enabling them to access affordable and powerful business analytics for the first time.

Influential Software

Influential Software managing director, Andy Richardson, explained: “Publishers the world over are grappling with the digital revolution sweeping through the literary world. The explosive growth in e-books and apps have, along with steadily fragmenting sales channels, made the business of producing, distributing and selling books infinitely more complex. As publishers grow ever more reliant on online business they face a formidable challenge in reconciling sales information from multiple e-book platforms and e-tailers with the revenues they receive.

“Effective analytics hold the key to ensuring that publishing remains a profitable business. By providing powerful analytics at a very competitive price, Actian Vectorwise helps us deliver value for money to an industry which is struggling to keep pace with the rapidly evolving business models and requires cost- effective solutions.”

“The publishing industry is in a state of flux. The growth in digital publishing and online retailers means publishers need to stay on top of the fast moving trends in order to survive,” commented Steve Shine, CEO of Actian. “It is therefore crucial for them to know exactly what stocks they have, the kind of titles that are selling and through which channel, making high performance business analytics essential for the success of their business.

“This partnership ensures that publishers have access to fast and cost-effective business intelligence at their fingertips without breaking the bank, and more importantly it enables them to focus on their core business of discovering and nurturing literary talent.”

Andy Richardson, CEO of Influential, recently appeared on BBC Radio 4’s You and Yours programme discussing the government’s Midata scheme.

About Influential Software

Influential Software is an IT consultancy set up by founder and CEO Andy Richardson in 1993. It has a turnover of £2m and 35 staff in the UK, with offices in London and the South East. The company has been working with businesses across all sectors for 20 years on scores of successful projects that range from enterprise-level business intelligence and data-warehousing to ERP solutions, vendor selection exercises, bespoke software development and the supply of skilled contract staff.

About Actian: Take Action on Big Data

Actian Corporation enables organizations to transform big data into business value with data management solutions to transact, analyze, and take automated action across their business operations.

Actian helps 10,000 customers worldwide take action on their big data with Action Apps, Vectorwise, the analytical database, and Ingres, an independent mission-critical OLTP database. Actian is headquartered in California with offices in New York, London, Paris, Frankfurt, Amsterdam and Melbourne. Stay connected with Actian Corporation on Facebook, Twitter and LinkedIn.

Actian, Cloud Action Platform, Action Apps, Ingres and Vectorwise are trademarks of Actian Corporation. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.