Actian and Halpenfield Team Up to Deliver Superfast BI Solution

Acquisition Adds Amazon, The Royal Bank of Scotland, OfficeMax and MicroStrategy to Rapidly Expanding Global Big Data Customer Portfolio

High performance analytic database to tackle mounting data volumes in real-time

London, UK, 15 May 2013 –Actian Corp. (“Actian”), a next-generation leader in big data management, today announced that they have signed a reseller agreement with Halpenfield, a specialist business intelligence practice in the U.K.

Under the agreement, Halpenfield will provide Actian Vectorwise, the superfast analytic database as part of business intelligence solutions it delivers to its customers in retail, leisure and travel industries. Seeking a high performance analytic database capable of providing turbo-charged business intelligence, Halpenfield decided to partner with Actian because of Vectorwise’s stellar performance, plug and play feature and compatibility with front end BI applications.

“In today’s highly competitive business environment, access to real-time or near real-time analysis is the key to tackling expanding data volumes. With most data residing in data marts, real-time analysis is hindered by data transformation, a process that converts data from an organization’s data warehouse into a format compatible with an analytic database,” said Andy Hopcraft, practice director at Halpenfield. “In order to realise the benefits of real-time analysis, organizations need to bypass the data transformation process which can be a bottleneck and delay access to fast business intelligence.”

“With Actian Vectorwise, businesses can take advantage of an amazingly quick analytic database that can also cope with raw data without the need to transform it. Performance, agility and most importantly compatibility with front end BI tools such as Tibco Spotfire and Tableau Software, which are offered as part of Halpenfield’s BI portfolio, makes Actian Vectorwise an ideal BI tool for us. In addition, Actian offers extensive support and technical expertise not only at the time of sale but also post-sale.”

“Real-time analysis is the key to deriving benefits from the growing data volumes. Actian Vectorwise, the record breaking analytic database provides rapid-fire analysis and it can be deployed behind a number of front end analytical applications making it the preferred business intelligence solution,” said Steve Crosson Smith, client director NEMEA at Actian Corporation. “We are delighted to welcome Halpenfield as our latest partner and we look forward to delivering supercharged business intelligence to its customers.”

About Actian: Take Action on Big Data
Actian Corporation enables organizations to transform big data into business value with data management solutions to Connect, Analyze, and take automated Action across their business operations. Actian’s innovative portfolio of solutions for big data include cloud integration for frictionless connection to any data; analytical solutions specifically engineered to handle the extreme speed and scale of data intensive computing; Action Apps for automated action on business events as they happen and managed B2B exchanges that automate business processes in select industries. Headquartered in Redwood City, Actian helps clients worldwide manage and understand their business operations through offices in Austin, New York, London, Paris, Frankfurt, Hamburg, Amsterdam and Melbourne. Stay connected with Actian Corporation on Facebook, Twitter and LinkedIn.

Actian, Action Apps, Ingres and Vectorwise are trademarks of Actian Corporation. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

About Halpenfield
Halpenfield is a specialist Business Intelligence Practice that has business users in mind. The company’s solutions provide social & collaborative BI so that companies gain insight and make better decisions together. For more information, go to