Actian Vectorwise Powers Atheon Analytics’ Data Visualization Solutions for Retailers

Record-breaking analytic database brings to life patterns, trends and insights for retailers and suppliers and helps them

to derive value from data

London, UK – December 13, 2012 — Actian Corporation today announced the signature of a reseller agreement with Atheon Analytics, provider of innovative data analytics and visualization solutions. Under the agreement, Atheon Analytics will offer the award-winning analytic database, Actian Vectorwise, as the engine behind its data visualization solutions and enable its customers to make better business decisions by identifying trends, patterns and actionable business.

Atheon Analytics is one of the new breed of savvy organizations that have identified a way to derive value from data by presenting insight in the form of patterns, images and trends and provide value to those organizations seeking to present their data in an easy-to-digest format. Atheon’s comprehensive data analytics and visualisation solution provides interactive insight by collecting, crunching and visualising data for a variety of customers which include large retailers, agile suppliers and distributors, other high transaction businesses such as utilities, telcos, hospitality and leisure, and high-change businesses. Actian Vectorwise will serve as the power behind Atheon Analytics’ solutions.

“We were first introduced to Actian Vectorwise as a customer when we used it to process our first multi-billion-row data set,” explains Guy Cuthbert, Managing Director, Atheon Analytics. “The high velocity with which it churned through data took us by surprise and we decided to incorporate it as part of our solutions and offer its record-breaking analytic power to our customers.”

Cuthbert continues, “Retail is a fast-moving sector and vendors and suppliers need to have tools that can identify key information from the constantly expanding data volumes in a format that is easy to understand and action. Data visualization can help make sense of information by highlighting patterns and trends and enable retailers to make informed business decisions. One of the fastest and cost-effective solutions available in the market, Actian Vectorwise has helped us distill value from data faster than a speeding bullet.”

“The combination of a difficult economic climate and a highly competitive sector means retailers have to be fleet-of-foot and differentiate their offerings dynamically,” explains Steve Shine, CEO of Actian. “The ability to analyze and visualize data easily and in a digestible format is the key to enabling retailers to gain competitive advantage. We’re pleased to have Atheon Analytics as a partner and look forward to bringing Actian Vectorwise’s record-breaking analytic speed to the retail sector.”

About Actian: Take Action on Big Data

Actian Corporation enables organizations to transform big data into business value with data management solutions to transact, analyze, and take automated action across their business operations. Actian helps 10,000 customers worldwide take action on their big data with Action Apps, Vectorwise, the analytical database, and Ingres, an independent mission-critical OLTP database. Actian is headquartered in California with offices in New York, London, Paris, Frankfurt, Amsterdam and Melbourne. Stay connected with Actian Corporation on Facebook, Twitter and LinkedIn.

Actian, Cloud Action Platform, Action Apps, Ingres and Vectorwise are trademarks of Actian Corporation. All other trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

About Atheon Analytics

Atheon Analytics provides visual analytics solutions that help organisations to unlock the value of data within the business. With particular expertise in the retail and FMCG sectors, as well as organisations in a high change or high transaction environment, Atheon allows organisations to explore data visually, enhancing and transforming trading relationships and enabling collaboration with clients, supplier and partners through one shared understanding of performance.