Actian Appoints New CMO and SVP of Business Development to Accelerate the Transformation of the Big Data Marketplace

Platform combines ParAccel Big Data Analytics Platform’s high-performance analytical capabilities with Hadoop’s data management capabilities to democratize big data analytics

Ashish Gupta, Former Microsoft and Vidyo executive, is poised to redefine the data analytics marketplace by creating new opportunities not addressed by aging stack players

Redwood City, Calif. – October 24, 2013 Actian Corporation (“Actian”), a next-generation leader in big data analytics and cloud integration, has appointed Ashish Gupta as chief marketing officer and senior vice president of business development.

“We have very systematically evolved our business so that we have a very powerful engine for the market’s transition to the Age of Data,” said Steve Shine, chief executive officer of Actian Corporation. “Ashish Gupta brings the go-to-market experience to ensure that we build our base in big data analytics and cloud integration. More importantly, he has the strategic vision to work with the team to entirely redefine these markets as we leapfrog legacy stack players.”

Gupta brings a passion and track record for challenging established companies saddled with legacy approaches, often caught in the Innovator’s Dilemma, by exploiting disruptive technologies and creative marketing strategies to rapidly scale the new entrant’s business and open new markets not addressed by incumbents. He joins Actian from Vidyo, a video conferencing provider, where he served as chief marketing officer and senior vice president of corporate development. Under his leadership, Vidyo experienced significant growth, formed key strategic partnerships and built a leading brand in the industry – challenging the leaders of a 30-year-old industry. Prior to Vidyo, Gupta held various executive roles within the Microsoft Office Division where he led marketing, sales and business development teams for Microsoft’s Unified Communications Group, competing with established PBX vendors to create a leadership position for Microsoft Lync in the communications and collaboration market. Gupta has also served in executive roles at Alcatel/Genesys Telecommunications, Deloitte Consulting, Covad and Hewlett-Packard.

“Severe market disruption happens when innovative technologies materially shift an industry’s fulcrum to create new business approaches and markets,” said Gupta. “Actian’s portfolio has proven to be such a force in the industry by enabling next-generation analytical solutions and invisible integration for thousands of customers that use data to create sustainable competitive advantage. I welcome the opportunity to contribute to the company’s fast growth and market leadership.”

About Actian: Take Action on Big Data

Actian powers the action-driven enterprise in the Age of Data, delivering rapid time to analytic value with a modular approach that connects data assets behind the scenes, enables unconstrained analytics and scales almost without limits. The Actian DataCloud Integration and ParAccel Big Data Analytics Platforms help organizations leverage data assets for competitive advantage, delivering highly parallelized software that fully exploits modern chip, core and cluster infrastructures. Its scalable solutions deliver powerful business results for industry innovators. Actian serves tens of thousands of users worldwide and is headquartered in Redwood City, California. Stay connected with Actian Corporation on Facebook, Twitter and LinkedIn.

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