Actian and Attivio OEM Agreement Accelerates Big Data Business Value by Integrating Big Content

Actian and Attivio OEM Agreement Accelerates Big Data Business Value by Integrating Big Content

Attivio AIE® integration into the Actian ParAccel Big Data Analytics Platform delivers unmatched performance and insights at fraction of big stack vendor cost

Newton, MA and Redwood City, CA – November 13, 2013 – Attivio, creator of the award-winning Active Intelligence Engine (AIE®) and Actian, a leader in next-generation big data analytics, today announced a strategic OEM agreement. The agreement gives Actian customers the power to integrate and correlate human-generated, unstructured content sources with their structured data analytics to dramatically increase the return on their information assets.

Actian’s ParAccel Big Data Analytics Platform accelerates analytic performance and enables rapid deployment of highly targeted analytics for critical initiatives including customer segmentation, fraud prevention, risk avoidance and digital marketing optimization. The addition of Attivio AIE’s ability to include Big Content sources – social media, blog posts, email, research documents, SEC filings, insurance reports, legal depositions, open-ended survey responses and more – completes the Big Data analytics picture to greatly improve its impact and value.

With its patented query-time JOIN technology, Attivio AIE delivers unrivaled access to information from internal and external human-created information, so customers can integrate, correlate, access and analyze all of their assets, regardless of format. As a result, business users gain new, real-time business insights that help build revenue, cut costs, increase competitiveness and manage risk — insights that might otherwise go undiscovered.

“Big Content has become a vital piece in the Big Data puzzle,” said David Schubmehl, Research Director, IDC. “The majority of enterprise information created today is human-generated, but legacy systems have traditionally required processing structured data and unstructured content separately. The addition of Attivio AIE to Actian ParAccel provides an extremely cost-effective option that delivers impressive performance and value.”

“Through this alliance with Attivio, our customers now have access to all internal and external sources of unstructured content, solidifying our leadership position in the Big Data space,” said Fred Gallagher, VP Strategic Business for Actian. “With Attivio, we are giving customers more options and making this technology accessible to companies who recognize the value of innovation that is simply not available from legacy big stack vendors who typically impose expensive, long-term contracts, inflexible technology and long deployment times.”

“Actian ParAccel delivers high-performance analytics on massive amounts of data,” said Sid Probstein, CTO at Attivio. “Being able to access and analyze outside sources from social media to any and all types of human-created content provides a complete and detailed view of customers and their requirements. It advances the entire field of BI and analytics.”

For more information about the Actian alliance and the Attivio Partner Network, please contact

About Attivio

Attivio’s unified information access platform, the Active Intelligence Engine® (AIE®), redefines the business impact of our customers’ information assets, so they can quickly seize opportunities, solve critical challenges and fulfill their strategic vision.

Attivio integrates and correlates disparate silos of structured data and unstructured content in ways never before possible. Offering both intuitive search capabilities and the power of SQL, AIE seamlessly integrates with existing BI and big data tools to reveal insight that matters, through the access method that best suits each user’s technical skills and priorities. Please visit us at

Attivio and Active Intelligence Engine are trademarks of Attivio, Inc. All other names are trademarks of their respective companies.

About Actian: Take Action on Big Data

Actian powers the action-driven enterprise in the Age of Data, delivering rapid time to analytic value with a modular approach that connects data assets behind the scenes, enables unconstrained analytics and scales almost without limits. The Actian DataCloud integration and ParAccel Big Data Analytics Platforms help organizations leverage data assets for competitive advantage, delivering highly parallelized software that fully exploits modern chip, core and cluster infrastructures. Actian serves tens of thousands of users worldwide and is headquartered in Redwood City, Calif. with offices in Austin, New York, London, Paris, Frankfurt, Amsterdam, New Delhi and Melbourne. Stay connected with Actian Corporation on Facebook, Twitter and LinkedIn.

Actian, Actian DataCloud, ParAccel, Action Apps, and Ingres are trademarks of Actian Corporation and its subsidiaries.


Media Contact for Attivio:
Dawn Sullivan
HB Agency