About: John Santaferraro
- John Santaferraro is the Vice President of Solutions & Product Marketing at Actian. With 20 years of experience in big data analytics and business intelligence, John has co-founded a data warehouse startup company and held executive business intelligence marketing positions in top tech companies like Tandem, Compaq, and HP. In addition, he founded his own consulting company, Ferraro Consulting, helping technology companies accelerate business by uniting sales and marketing around a common solution selling framework. Before joining ParAccel, John was an independent industry analyst in the business intelligence market.