Blog Traffic Jam

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I’ve been researching tips on how to improve the web traffic to my blog and here’s the top five that I’m going to experiment with:

  1. Be controversial! I’ve learned first hand that death by ten thousand flames on slashdot.org is good for site traffic.
  2. Blog on wet weekends – apparently people catch up on reading when there’s nothing better to do. Given the soggy summer that they’ve just had I assume that the British have now read right the way to the end of the internet.
  3. Choose blog titles more judiciously. While it’s amusing that people have wound up here when searching for fairy tales, tv-shows and movies, I’m not sure that people searching for “open source database” or “enterprise open source”, my target audience, will have found the blog.
  4. Lure popular technology bloggers to point to my posts. That should result in their readership visiting 25B and hopefully they’ll return. The ZD Net post “Actian Gives Fortify Security Study a Good Fisking” caused a significant spike in traffic. No doubt it also caused a similar spike for the “fisking” entry on dictionary.com.
  5. Tag each post with “girls, girls, girls in open source”. Alternatively, tag posts with “Open Source Security” – apparently that’s the one tag that’s more popular than “Girls, girls, girls”!

About Emma McGrattan

As SVP of Engineering at Actian, Emma leads development for the Actian Vector team, including the Ingres and X100 components, and the Actian Matrix Planner team. A leading authority in DBMS technologies, Emma is celebrating 20 years in Ingres and Actian Engineering.

View all posts by Emma McGrattan →

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